nudge.® coffee bars™ Now Available in Sprouts Farmers Market Stores Nationwide

December 1, 2020 – The Whole Coffee Company, with its breakthrough brand nudge.®, is proud to announce its first comprehensive retail partnership with healthy grocer Sprouts Farmers Market.

Debuting in November,  nudge.® coffee bars™ will be available in four delicious coffee flavor profiles – Colombian, Ethiopian, Italian Roast and Brazilian.  nudge.® coffee bars™ are made with 100% whole arabica coffee beans and crafted to deliver the incredible taste of coffee in a convenient bar form.  nudge.® coffee bars™ are Keto-Friendly, gluten-free and made with no added sugar or soy. They will be available for $3.29 at more than 350 Sprouts Farmers Market locations across the country.

nudge.® will roll out its additional coffee snacks shortly after the launch of the nudge.® coffee bars™.  Sprouts will carry the newest innovation from The Whole Coffee Company, nudge.® coffee bombs™ and nudge.® coffee butter™, in all stores come February and March.  These products have reinvented coffee and will give the Sprouts customer an experience unlike anything they have had before. The coffee consumer can now have their coffee and eat it too. Enjoy single origin coffee in a delicious snack at your convenience on-the-go.  nudge.® provides high quality coffee for all, whether it’s in the form of a bar, bombs (confection type gems) or butter, these delicious products will provide you with long lasting natural energy from the whole bean.

“We are thrilled to partner with Sprouts Farmers Market, a pioneer in the natural foods space, to launch the nudge.® brand and introduce their customers to the innovative segment of beautifully crafted edible coffee snacks,” said Tom Ferguson, CEO of The Whole Coffee Company.  “Here at The Whole Coffee Company, we are changing the way consumers love coffee by ‘doing the undoable’ and creating convenient, ‘better for you’ forms that they have have never experienced and will love.  Sprouts is known for offering the most innovative solutions to its guests and we are excited for their customers to discover the nudge.® brand.”

“We’re excited to introduce the world to nudge.® coffee bars™ in our Premium Chocolate and Confection product set.” said Kim Coffin, Sprouts senior vice president of non-perishables. “For years, Sprouts has introduced new and innovative brands to our guests who are seeking healthier and more convenient ways to snack.  nudge.® coffee bars™deliver great taste, naturally derived energy in a convenient, ‘better for you’ and sustainable way.”

About The Whole Coffee Company and nudge.®
At The Whole Coffee Company, we love coffee and have a passion to “do the undoable.®”  This has led us to create the nudge.® brand and reinvent coffee as a deliciously edible, sustainable, convenient and healthy snack. We use 100% of our sourced arabica coffee beans to craft delightful products that have texture and feel of chocolate …without the chocolate.  nudge.® products are Keto-friendly, non-GMO, with no soy and gluten-free. nudge.®  will change the way you love coffee.

About Sprouts Farmers Market, Inc.
Sprouts is the place where goodness grows. True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the fastest growing retailers in the country, Sprouts employs approximately 35,000 team members and operates more than 350 stores in 23 states nationwide. To learn more about Sprouts, and the good it brings communities, visit about.sprouts.com.

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