MEET THE BRAND: Qure Water
Discover why alkaline water is good for you and your health
For many consumers, the word alkaline conjures up that advertising campaign for Energizer batteries. You know, the small mechanical bunny rabbit, batteries attached to its back, marching and pounding away at a drum? It keeps going and going and going…
It's the alkaline content in the batteries that Energizer attributes to the everlasting power of the toy rabbit, and today, Qure Water believes that a diet consisting of alkalizing food and beverages may help humans keep going and going, as well.
Over the past few years, the alkaline water category has taken a foothold among fitness enthusiasts and natural food consumers who are trying to balance their body's acid-alkaline balance. Overly acidic diets are common in Western society due to the typical American diet, which is far too high in acidifying processed foods and beverages, and far too low in alkaline-producing foods like fresh vegetables.
Qure Water was created by husband and wife team Thomas and Lesley Ventura to support the belief that an alkaline diet is essential for optimizing pH balance and good health. On a scale of 1 to 14, ordinary purified water has an average pH level of 6.5, which is acidic. Qure Water, however, is made by infusing purified water with natural ionic alkaline minerals, which ionize the water and raise its pH level to 9.5+. Qure Water's powerful 9.5 alkalinity is designed to counteract the acidic foods and beverages we consume on a regular basis.
"There are a lot of alkaline water companies out there that claim to have high pHs, but the level is not stable after time. Qure Water is guaranteed for two years at 9.5+ pH," Thomas Ventura said. "Based on research, we have proven that as long as the water is kept in a sealed bottle, the alkalinity will stay within the water."
Qure Water just may be the natural elixir that keeps you going and going and going. Drums sold separately.
From the December, 2012 issue of Sprouts Farmers Market’s monthly e-newsletter. Hungry for more? Click here to sign up.